On Monday 5th December, Pauline Latham OBE MP attended Coca-Cola's Christmas Parliamentary Reception. The event marked the return of the business’ ninth Designated Driver campaign in support of the Department for Transport’s THINK! road safety campaign, as well as the launch of a new initiative with UK-wide food redistribution charity FareShare, to help provide meals for those in need.
Pauline commends that Coca-Cola European Partners (CCEP) have supported FareShare since 2014 in tackling hunger and food waste. CCEP has provided £200,000 worth of drinks from across its range to FareShare over the past two years, helping charities support vulnerable people. Last year alone, FareShare helped to feed almost half a million people per week across 995 cities, towns and villages in the UK.
This Christmas the partnership has been extended with a special ‘Snap to Donate’ on-pack promotion, running on various Coca-Cola products until the end of December. Consumers can ‘Donate a Meal to Someone in Need’ by simply taking a picture of the FareShare logo on the bottle and uploading it to cocacola.co.uk/donate. Each uploaded photograph will trigger a 25p donation from Coca-Cola, enabling FareShare to provide a frontline charity, such as a homeless shelter, with enough food to serve one nutritious meal to someone in need.
Pauline Latham said:
“I’m pleased to be able support the Designated Driver and FareShare campaigns which Coca-Cola are running this Christmas. They address issues which can have a real impact within Mid Derbyshire, and I encourage people to support the on-pack promotion with FareShare to help feed someone in need over the Christmas period. Similarly, the Designated Driver campaign is a praiseworthy initiative which rewards drivers for being responsible. The campaign makes it easier for people to do the right thing and will hopefully help bring people home safely this Christmas”.